RESUME

 

Award-winning Marketing, Communications and Public Relations professional who crafts messages that reach ideal audiences, brands that engage, and experiences that deliver impact. Expertise in prioritizing marketing/communications channels for organizations, then executing integrated strategies to build the organization’s presence, through traditional and digital media, content, events, and partnerships. 

Professional ​
info​​
Career
Objective

To join industry leader as Marketing Communications or Public Affairs executive tasked to strengthen brand positioning, media presence, policy stance and marketing message with innovative strategies to deliver immediate impact with targeted audiences.

Skills

Strategic Marketing & Communications • Public Relations • Spokesperson • Social Media • Reputation Management • Issue Advocacy • Advertising • Media Relations Strategy • Policy • Community Outreach • Crisis Communications • Public Affairs • Lobbyist • Branding • Message Development • Training • Political Strategy • Fundraising • Consulting • Government Affairs • Management

Work​
experience​
French/West/Vaughan
Vice President

Apr 2019 to Current

 

Lead an account group made of up corporate communications, advocacy and media relations work. Provide strategic and frequent counsel, especially on crisis communications, to clients in a variety of industries. Write and distribute press releases, communications plans, social media content, event planning and creative public relations to raise name identification, reputation and reach goals of clients.

Cox Marketing Group
Owner/Principal

Mar 2017 to Apr 2019

 

Provided marketing and public relations expertise to growing businesses, higher education and nonprofits. Prioritized manageable communications changes within budgets that optimized results quickly. Refocused messaging, re-positioned brands, strengthened media relations, improved websites, planned spectacular events, expanded social media outreach, engaged communities and improved collateral.

 

Carolina Union, University of North Carolina
Interim Associate Director, Communications and Creative Services

June 2018 to Sept 2018

Championed the Carolina Union brand and served as the day-to-day driver for marketing initiatives and communications, both internally and externally, oversaw the creative process, branding, and marketing for all print and electronic materials. Responsibilities included public relations, social media, special events management, advertising and visual brand awareness. Launched new website and expanded social media with innovative video components. Led and trained staff of 19.

NC Department of Natural and Cultural Resources
Assistant Secretary, Marketing & Communications (VP, Marketing & Communications)

Feb 2013 to Feb 2017

 

Joined state leader in natural, cultural, tourism, and historic sites during period of rapid growth and change. Provided strong managerial leadership to evolve communications team of five from low performance to efficient, streamlined group of 14 focused on delivering unparalleled excellence in customer service; managed another 15+ statewide.

 

Directed rebranding of marketing communications; including logo, ads, website, events, collateral, signage and email. Recrafted and refocused Department’s messaging, voice and image to increase communication of documented effectiveness and results. Conducted reputation management, drove crisis communications strategy and advised executive leadership. Seasoned counselor to senior leaders, peers and subordinates.

 

  • Defined internal communications strategy to effectively convey mission, initiatives, and events to 2,000+ employees. Produced newsletter, live-feed staff meetings, events and executive messaging.

  • Department spokesperson. Expanded communications penetration: captured 1,800 same-subject earned media stories in just nine months and increased tracked media stories 700% during tenure.

  • Escalated organic digital media presence 400%, with minimal paid placements, and increased video usage in social media by 300%. Won international tourism award for innovative Twitter campaign.

  • Planned and executed strategic statewide issue advocacy campaign to instrumentally contribute to passing key legislation by NC Legislature.

  • Doubled fund development year over year, by establishing non-profit fundraising program to identify and apply for grants, as well as solicit small and large donors.

Cox Marketing Group
Owner/Principal

Apr 1996 to Feb 2013

 

Specialized in full-service marketing, advertising and communications plans which involved defining targeted audiences, integrated marketing strategies, branding, advertising, PR, direct mail, events and new media campaigns to publicize clients’ products and services. Provided professional training on marketing, communications and fundraising to national clients. Client surveys indicated 99% “good” or “excellent” rating.

 

  • Organized and executed "standing room only" charity event for Joining Hearts Pediatric Cardiology Foundation, during which the organization raised $30K+ for Levine Children's Hospital.

  • Achieved key exposure for high-profile restaurant opening in a saturated market with heavy competition. Awarded company’s international PR award.

  • Digitally overhauled high-end jewelry store, involving web site optimization and re-branding. Merited commendation from company President for flawless engagement. Won national website award.

  • Created logo and marketing collateral for luxury residential homes and commercial real estate firms, and developed web presence and project brochures.

  • Managed series of marketing initiatives for medical spa and laser center serving greater Charlotte, NC market.

Charlotte Association of Realtors
Public Affairs & Communications Director

Sept 1989 to Apr 1996

 

Managed PR and government affairs for leading real estate trade association. Built and implemented comprehensive communication and marketing programs, as well as served as registered lobbyist advocating on association’s behalf.

Congressman Alex McMillan Campaign
Campaign Manager

Aug 1987 to Dec 1988

 

Structured and executed full campaign business plans, with components on fundraising, internal communications, external communications, press relations, public relations, direct mail, target marketing, event planning, budgeting, and staffing. Exceeded fundraising goals and election returns projections.

Republican National Committee
Local Programs Director

Sept 1981 to Aug 1987

 

Successfully strategized and directed local and statewide candidates in mid-atlantic states on strategic campaign and communications planning. Faculty member of national political campaign school teaching campaign strategy and fundraising. Experienced with White House and Vice-Presidential events. Staff for Republican National Conventions, Detroit, MI, and Dallas, TX.

Department of Justice
Special Assistant, Office of Public Affairs

 

Worked with the Director on special projects and administering the Carnegie Awards for Heroism.

Sectors

Education • Healthcare • Government • Nonprofit • Tourism • Arts • Politics • Real Estate • Retail • Hospitality • Service • Law • Financial • Weddings • Sports • Corporate • Chemical • Restaurant • Startups

Awards

Hospitality Sales & Marketing Association International Bronze Adrian Award International Public Relations Award, Morton’s The Steakhouse W3 National Silver Award, Beya Jewelry Website

Affiliations

Public Relations Society of America  Raleigh Public Relations Society

Pro Bono

USO of North Carolina 

Habitat Cabarrus County • Monticello Community Gathering • Charlotte-Mecklenburg Senior Centers • Summit House

True Fast Foundation  Hope House Foundation  Catchafire  Taproot Foundation

Education
College of William and Mary
Williamsburg, VA
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© 2019 Cary Cox
 

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